First you'll need to register for an Etsy account. The username you enter during registration represents you as a person and cannot be changed.
Once you've registered for an account, you'll need to upgrade your account to seller status. To do this, click the Sell link in gray site header and follow the on-screen directions. You will need a valid credit card (or a debit card with a credit card logo) to become a seller on Etsy.
After you register as a seller on Etsy, you will be able to select a shop name that is different from your username. Choose carefully as you will only have the opportunity to change the shop name once. Read more about changing your shop name.
Please be sure to read the Terms of Use and review Etsy's policies about Membership and Shops and listings in the DOs & DON'Ts of Etsy before you register to become a seller on Etsy.
There is more information on setting up an Etsy shop at http://www.etsy.com/help/article/246
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