Monday 14 November 2011

Etsy Success: Product Photography for Beginners

http://www.etsy.com/blog/en/2011/etsy-success-product-photography-for-beginners/?ref=fp_blog_post

Learning how to take great photos is one of the most important things you can do to improve your Etsy shop. Since prospective customers can’t see or touch your item in person, photos communicate an item’s beauty and important qualities. Beautiful photos will also help your items to be featured both on and off of Etsy.

Luckily, taking great photos is a skill that you can learn! If you look at the early sold items of many sellers with wonderful pictures, you’ll see that they started just where you are now.

We hope this video helps you on your photo-improvement journey! Make sure to go slowly while reworking your photos; try re-doing just a few per week. Take a lot of photos of an item as you learn. This helps you to figure out what works and what doesn’t, and it also gives you a lot of photos to choose from. You’ll find that you’ll get better and better as the weeks go by. Once you’re taking gorgeous photos, then go back and re-do the rest of the photos in your shop if necessary.

Be sure to check out our other photography resources and let us know about your progress and any questions that you have in the Etsy Success forum!

Green Shipping Materials for the Holidays

http://www.etsy.com/blog/en/2011/green-shipping-materials-for-the-holidays/?ref=fp_blog_post

Story by blainedesign
Published on Nov 09, 2011 in Make
Photo by Karen Brown

It’s an unavoidable fact: shipping gifts long distances has an environmental impact. However, you can you lower some of that impact by using recycled and biodegradable materials when packing holiday gifts. Here are some suggestions for alternative shipping materials that usually cost less than their conventional counterparts, and are fun and convenient to use!

Pop it! My all-time favorite packing material is homemade, hot air popcorn. It is cheapest from the bulk bin. You can pop as little or as much as you need in minutes — just allow it to cool before using. It is convenient to store because the unpopped kernels take up so little space. To use, fill your box halfway with popped corn, shake lightly to settle the contents, add your gift, then overfill the box slightly with more corn. Push down gently to close. The compressed kernels will lock together and form a lightweight mass that protects your gift during shipment. Popcorn can be reused at least once, and then worked into the garden or compost. Please consider using organic popcorn if they carry it at your store.

Reuse that box or envelope, then tell us about it. When you use a recycled box or shipping envelope, how will your recipient know whether you are environmentally minded or maybe just too cheap to care? Tell them! Use a label that brands your values — make it as funny or serious as you like. If you use biodegradable or recycled packing material, include a card that shares information about your good choices.

Shop elsewhere. To save money and find something truly biodegradable, skip the packing store and pay a visit to your local landscape outlet, feed supply, or roastery. Materials there often cost pennies on the dollar compared to conventional supplies. Coffee husks, curly wood shavings, rice hulls, and paper-thin nut shells like chestnuts are clean, lightweight, beautiful alternatives that are often fragrant and soulful to boot.

Visit the library. My local library often gives away publications that have passed their date of usefulness. These include almanacs, calendars, and even encyclopedias. Much cleaner than newspaper, these free, recycled pages can be crumpled or accordion-folded to make packing materials, and might even carry a theme that matches your gift.

Try wrapping your gift just a little differently. Instead of wrapping small items with paper and tape, consider wrapping them “bonbon-style.” The twisted paper ends provide an insulating cushion —you won’t need extra padding in the box and you won’t need tape to close the bundles. Trim edges with pinking shears for a finished look. Soft goods like pillows and knits don’t need padding, just a close-fitting box and a piece of tissue.

Throw nothing away. Yesterday I saw a tiny bag of shredded paper padding that cost several dollars. Your own shredded junk mail costs nothing and is ideal packaging material. Look around. What do you have that you might otherwise throw away that is clean, lightweight, suitable for shipping and free?

A few more tips:

Try to avoid plastic in all its forms, including plastic-lined envelopes and boxes. There is almost always a better alternative.
Use natural brown kraft paper and cardboard whenever you can. Kraft uses the fewest chemicals when it is manufactured. I love the look and in my taste, it’s the most chic choice.
Experiment with using less tape and glue. Adhesives are petroleum-derived and cannot be recycled. Tape and glue can damage wrapping paper, making it less convenient to reuse.
As tempting as it may be to pad boxes with wild-harvested autumn leaves, dried grasses, or twigs, please use these elements only when you know for certain that your gift will stay within the immediate area. Many plant and animal diseases have been spread when insects and microorganisms that cling invisibly to plants are unwittingly shipped across bioregional or state lines.
What’s your top packing tip? Share in the comments!

Karen Brown is an award-winning designer and creative director of the Center for Ecoliteracy. Her work has been included in the Smithsonian Institution and Cooper-Hewitt National Design Museum, and featured in The New York Times, Architectural Digest, House Beautiful, and on Today on NBC. She believes that the handmade movement is a fundamental force for transforming society and the economy.

Seller How-To: Fostering Repeat Business

This is also useful for those selling else where.

Story by daniellexo
Published on Nov 10, 2011 in Seller Handbook
Photo by ThePaperAddict

This post received a much-needed update from the original information posted in December 2008. Enjoy my new tips!

I ran some very scientific and fancy tests here at the Etsy Labs and found out a few things about customer loyalty:

It costs a whole lot more to gain a new buyer than to retain your current buyers. (I’ve heard reports which vary from 5 to 8 times more.)When those buyers come back, they spend more! This is because, when they do come back, they feel they know you and they have become fans.Return customers are also more likely to chat up your shop to friends, follow you on Twitter, or fan your Facebook page, leading to exponential growth! So the seller education team and I put our heads together to come up with a formula to help boost your group of loyal clients.

Before the Sale

Label your work. Branding is important. Not the plastering-a-giant-logo on the front of a T-shirt kind of branding, but how about a simple tag with your Etsy shop name sewn under the collar? Do your art prints have your Etsy shop name on the back? Branding and labeling will help your buyers know where to return!

Customer service is the key to fostering repeat business, and this starts with setting up the right expectations. Be sure to have up-to-date and thorough Shop Policies. (If you are in the EU, you’ll be happy to see we’ve added a Seller Information field for you to comply with customer protection laws. More info here.)
Include shipping information in your Message to Buyer. (Do you ship on Tuesdays? First Class mail? Is there a way the buyer can contact you for a shipping upgrade?)
Entice loyalty before the sale by encouraging fans of your work to participate in your business without even making a purchase. Can they fan your Facebook page? Donate to a Kickstarter campaign? Sign up for your MailChimp newsletter? (All of these tools will give you access to contact these fans again!)

After the Sale

Check the Notes to Seller area on your Etsy and PayPal invoices to avoid missing a request from your buyer.

Try to ship slightly faster than your policies and Note to Buyer state. Quote a slightly long shipping timeframe and drop that package off a day before. Your buyer will be thrilled!Creative packaging and a handwritten note is just enough to turn that casual buyer into a fan. If this item could be a gift, think about including something fun for the buyer that they can keep for themselves. (Be creative and try not to eat into your profits with this one!)Create and share coupon codes to reward and track repeat sales. Find more coupon code tips here.Utilize the Shipping Notification tool. Here are some great pointers.Stay Connected With Your Fans

Think of your core group of customers as your fan base. Here are some ways to keep in touch:

Leave thoughtful feedback instead of a generic, “Great buyer!” Look for clues in your buyer’s profile, the Note to Seller or other communications.

Be sure you connect your Twitter and Facebook accounts to allow your buyers to easily follow your updates.
Ask your buyers to sign up for your mailing list. (Many mailing list providers offer a landing page where you can direct your new buyers to sign up.)“Shout out” return buyers on your blog, Facebook page or via Twitter. (This can even be anonymous: “Just wanted to send a big ‘Thank you!’ to my lovely buyer from Hawaii. I know she’s going to rock these handprinted leggings!”)Ask your customers for their help getting the word out! You’d be surprised how willing they are to support you! (And reward those who do.)Unveiling a new line? Let your past buyers, blog readers and followers in on the secret first. Update: I clarified this point here. Team up! Work out a cross-promotion with a complementary Etsy seller, small business or your Etsy team. Supporting handmade, vintage and other small businesses in general will keep us all thriving!There you have it: my tips to keeping buyers “tuned in” to your Etsy channel. So, sellers, how do you keep your buyers coming back? I’d love to hear it in the comments below!

Don’t forget to check out the Seller Handbook — all of our how-to’s for running your Etsy business!